UTM Parameters – How To Bulk Add To Google Ads

Bulk UTM Parameters
UTM parameters are tags you can add to your website URLs to track where your traffic is coming from and how users interact with your website. UTM parameters can be used in various digital marketing channels, including email campaigns, social media, and Google Ads.

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UTM parameters can help you track which campaigns or channels drive the most traffic and conversions to your website. This allows you to make data-driven decisions and optimize your marketing strategies for better performance.

There are five UTM parameters that you can use to track your campaigns:

  1. Source: This parameter identifies your traffic source, such as the website or platform where your link is located.
  2. Medium: This parameter identifies the medium used to deliver your links, such as email or social media.
  3. Campaign: This parameter identifies the name of your campaign.
  4. Term: This parameter is used for tracking keywords used in paid search campaigns.
  5. Content: This parameter is used to track specific content within a campaign, such as a particular ad or link.

When you add UTM parameters to your URLs, use consistent naming conventions and avoid typos or errors. This will ensure that your tracking data is accurate and reliable. By using UTM parameters effectively, you can gain valuable insights into your marketing campaigns and optimize your strategies for better performance.



To bulk add UTM parameters to Google Ads, follow these steps:

  1. Create a spreadsheet: Start by creating a spreadsheet in Excel or Google Sheets.
  2. Add columns: Add columns to your spreadsheet for each UTM parameter you want to add, such as source, medium, campaign, etc.
  3. Add data: Enter the data for each UTM parameter in the appropriate columns. Make sure to use consistent naming conventions and avoid any typos or errors.
  4. Generate UTM codes: Use a UTM builder tool, such as the Google Analytics Campaign URL Builder, to generate UTM codes for each spreadsheet row. You may even use the chrome extension like Google Analytics URL Builder.
  5. Copy and paste: Once you have generated the UTM codes, copy and paste them into the appropriate column in your spreadsheet.
  6. Upload to Google Ads: Once you have added UTM parameters to your spreadsheet’s desired rows, save it as a CSV file and upload it to your Google Ads account. You can do this by going to the “Tools & Settings” menu in Google Ads, selecting “Bulk actions,” and then selecting “Upload spreadsheet.”
  7. Verify: After uploading your spreadsheet, verify that the UTM parameters have been added correctly by checking your ad URLs.

By following these steps, you can quickly and easily bulk-add UTM parameters to your Google Ads campaigns, making tracking and measuring your campaign performance easier. For such account customizations and strategic inputs you may contact Atrybe Inc or drop an email at hello@atrybe.com.


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