Case Studies
Read how we have solved our client's problems and helped them achieve great results
Honest Pet Products
62% Increase in Conversions for a Pet Product Company
Situation
Honest Pet Products, a sustainable pet toy company based in Westborough, MA, approached our agency, intending to relaunch its website on Shopify. They wanted an improved look and feel for their website, focusing on mobile responsiveness and an enhanced user interface and experience (UI/UX). Additionally, they sought our assistance in managing their Search Engine Marketing (SEM) and Search Engine Optimization (SEO) efforts to attract direct traffic to their website.
Task
Our task was to collaborate closely with Honest Pet Products’ marketing team to educate them about the specifications and capabilities of the Shopify platform. We needed to complete the website relaunch within a limited budget while ensuring it met their requirements. Additionally, we were responsible for launching SEM and SEO campaigns to drive full-funnel marketing, from raising awareness to generating conversions.
Action
To address Honest Pet Products’ needs and achieve their goals, we undertook the following actions:
- Website Relaunch: In July 2022, we relaunched Honest Pet Products’ website on Shopify, focusing on improving the look and feel, as well as making it mobile responsive. We ensured the UI/UX provided a seamless browsing experience, enabling visitors to navigate the site easily and find the sustainable pet toys they were seeking.
- SEM and SEO Campaigns: In November 2022, we initiated SEM and SEO campaigns to drive targeted traffic to the website. We conducted thorough keyword research to identify high-volume, low-competition keywords relevant to Honest Pet Products’ offerings. This enabled us to optimize their campaigns for maximum visibility and conversion potential.
- Ad Copy and Asset Groups: We created specific ad copy and asset groups tailored to Honest Pet Products’ target audience and products. By crafting compelling and relevant ad copy, along with eye-catching visual assets, we aimed to capture the attention of potential customers and drive them to take action.
Result
Our efforts yielded impressive results for Honest Pet Products within a four-month period (November 2022 to February 2023):
- Search Traffic and Sales Growth: The implementation of SEM and SEO campaigns led to an 81% increase in search traffic to the website. As a result, sales grew by 62%, indicating a substantial rise in conversions and revenue.
- Direct Website Sales: Prior to the SEM and SEO campaigns, Honest Pet Products primarily sold its products through the Amazon Marketplace. However, after the campaigns, direct website sales became the major contributor to the company’s overall revenue, demonstrating the success of our marketing efforts.
Conclusion
These outcomes highlight the positive impact of our actions on Honest Pet Products’ online presence and sales performance. Through the relaunch of their website on Shopify and targeted SEM and SEO campaigns, we successfully attracted direct traffic to their site and significantly increased sales. Honest Pet Products transformed from relying solely on a third-party marketplace to establishing its website as a primary sales channel. This achievement enhanced the brand’s visibility and positioned them as a leading sustainable pet toy company in the market.
Avulux Migraine Glasses
Achieved 500% ROAS for a Migraine Glass Manufacturer.
Situation
Avulux, a leading manufacturer of migraine glasses, approached our agency seeking assistance with their Google Ads account. The account lacked a proper structure, negative keywords were missing, and they were experiencing a significant number of wasteful clicks. Additionally, their impression share was dropping, indicating a need for immediate action.
Task
Our task was to revamp Avulux’s Google Ads account, optimizing it to target their relevant audience and increase conversions while reducing wasteful spending. The goal was to improve the account’s overall performance and maximize the return on advertising spend (ROAS).
Action
To address the issues at hand, we undertook the following actions:
- Account Structure: We restructured the account, creating specific ad groups based on relevant themes and products. This allowed for better organization and targeted campaign optimization.
- Negative Keywords: We identified and implemented a comprehensive list of negative keywords to prevent ads from showing up in irrelevant searches. This helped eliminate wasteful clicks and improved the overall quality of traffic.
- Keyword Optimization: We conducted extensive keyword research to identify highly relevant and high-converting search terms. By adding these keywords to the campaigns, we ensured that Avulux’s ads appeared in front of the right audience at the right time.
- Asset Enhancement: We worked closely with Avulux to improve their ad assets, including headlines, descriptions, and images. By creating compelling and informative ad copy, we increased the likelihood of attracting clicks and driving conversions.
- Audience Targeting: We implemented advanced audience targeting techniques like remarketing and similar audiences. This allowed us to reach users who had previously shown interest in Avulux’s products or exhibited similar online behavior, maximizing the chances of conversion.
- Policy Compliance: We thoroughly reviewed the account for any policy violations and rectified them promptly. This ensured that Avulux’s ads adhered to Google’s guidelines and minimized any disruptions in the campaign performance.
Result
Our efforts yielded impressive results for Avulux:
- Conversion Value: The conversion value doubled, indicating a significant increase in the number of qualified leads and sales generated through Google Ads.
- Cost per Conversion: The cost per conversion was reduced by 60%, therefore optimizing the ad spend and making each conversion more cost-effective.
- Return on Advertising Spend (ROAS): The ROAS improved from 200% to 500%, meaning that for every dollar invested in advertising, Avulux generated five dollars in revenue.
Conclusion
These exceptional results demonstrate the positive impact of our strategic actions and optimizations on Avulux’s Google Ads account. By implementing a well-structured account, adding relevant keywords, enhancing ad assets, targeting specific audiences, and ensuring policy compliance, we successfully improved Avulux’s online advertising performance, driving substantial growth and profitability.
Busy Bees Locksmith
Supported a Locksmith improve Conversions by 35% while reducing Avg CPC by 53%.
Situation
Busy Bees Locksmith, a locksmith service provider, engaged our agency in January 2023 to optimize their Google Ads account. The initial audit revealed several issues, including high cost-per-click (CPC) rates, a lack of effective keyword targeting, and a missing audience targeting strategy. Additionally, the account needed improvement in ad rank through better keyword quality and landing page experience. Our goal was to address these challenges and achieve significant improvements in click-throughs, conversions, and CPC rates.
Task
Our task was to optimize Busy Bees Locksmith’s Google Ads account by implementing strategies to target less competitive long-tail keywords, improve ad rank, reduce the use of broad match keywords, declutter the account, and introduce audience targeting. We aimed to achieve substantial growth in clicks and conversions while lowering the average CPC.
Action
To tackle the identified issues and improve the account’s performance, we executed the following actions:
- Keyword Optimization: We conducted extensive research to identify relevant long-tail keywords with lower competition. By focusing on these keywords, we reduced the CPC and targeted a more qualified audience, increasing the likelihood of conversions.
- Ad Rank Improvement: We enhanced the quality and relevance of the keywords, ad copy, and landing pages to improve the ad rank. This included optimizing the landing page experience and ensuring fast loading times, clear call-to-actions, and relevant content. By improving the ad rank, we aimed to increase ad visibility and attract more clicks.
- Restructuring the Account: We decluttered the account by removing irrelevant or underperforming campaigns, ad groups, and keywords. This streamlined the account and allowed us to focus on the most effective campaigns and keywords, optimizing the overall performance.
- Audience Targeting: We implemented audience targeting strategies to reach potential customers more effectively. By leveraging audience demographics, interests, and behavior, we refined the campaign targeting and increased the chances of attracting relevant clicks and conversions.
- Performance Max Campaign: We introduced a performance max campaign with location targeting. This campaign allowed Busy Bees Locksmith to reach a wider audience within specific geographic areas, driving more traffic and potential customers to their website.
Result
Through our efforts and strategic actions, Busy Bees Locksmith experienced significant improvements in their Google Ads account within the specified timeframe:
- Click Growth: The account received a remarkable 142% growth in clicks, indicating increased users interacting with the ads and visiting the website.
- Conversion Growth: The optimization efforts resulted in a 35% growth in conversions, indicating a higher number of users taking desired actions, such as requesting locksmith services or making inquiries.
- Average CPC Drop: The average CPC decreased by 53%, reducing the cost of each click and making the advertising budget more efficient.
Conclusion
These notable results highlight the effectiveness of our strategies and optimizations for Busy Bees Locksmith’s Google Ads account. By targeting less competitive long-tail keywords, improving ad rank through keyword quality and landing page experience, reducing the use of broad match keywords, introducing audience targeting, and implementing a performance max campaign, we achieved significant growth in clicks and conversions while lowering the average CPC. These improvements ultimately contributed to Busy Bees Locksmith’s online success and increased its visibility in the locksmith services market.
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