Case Studies
Read how we have solved our client's problems and helped them achieve great results
Garage Floors 4 Less
Full Funnel Marketing For Multi-Location Brand
Situation
Garage Floors for Less, a franchisee network with 15 locations across Canada, specializing in Garage Transformation projects, wanted a consistent flow of leads across locations.
Task
We were required to stabilize lead volume, optimize cost per lead (CPL) and maintain brand engagement, ensuring franchisees are supported with consistent lead flow.
Action
Restructured the campaigns. Built localized landing pages. Launched geo-targeted Search and Display campaigns. Rolled out awareness campaigns across FB and IG.
Result
Generated a 35% increase in qualified leads during Jan–Apr 2025 vs. Jan–Apr 2024. Lowered average CPL by 15%—improved conversion rate from 6% to 8.5%. Achieved a 50% uplift in return on ad spend (ROAS).
Grassworks Landscaping
Business Growth for A Local Landscaper
Situation
Grassworks landscaping company was facing a challenge in positioning itself differently in a competitive environment and a price-sensitive market.
Task
We were required to reposition the brand and relaunch the website, supported by full-funnel marketing. We also drove up the lead inflow to support the planned expansion.
Action
Re-structured the website around the targeted service segments. Configured and started social media campaign to drive awareness. Re-structured the Google Ads campaigns
Result
Before the start of the new season, conversions increased by 50%, lead quality improved by 75%, and the ROAS improved fourfold between April 24 and October 24.
Busy Bees Locksmith
Reducing Cost Per Lead For A Locksmith
Situation
Busy Bees Locksmith was struggling with high cost-per-click (CPC) rates, a lack of effective keyword targeting, and a missing audience targeting strategy.
Task
Our task was to optimize Google Ads account by implementing strategies to target less competitive long-tail keywords, improve ad rank, reduce the use of broad match keywords, declutter the account, and introduce audience targeting.
Action
Implemented low-competition long-tail keywords to cut CPC and boost quality score; streamlined campaigns and audiences; Launched geo-targeted Performance Max to drive more qualified locksmith leads.
Result
The optimization efforts resulted in a 35% growth in conversions. The average CPC decreased by 53%, reducing the cost of each click and making the advertising budget more efficient.