Case Studies

Read how we have solved our client's problems and helped them achieve great results

Garage Floors 4 Less Logo

Garage Floors 4 Less

Full Funnel Marketing For Multi-Location Brand

Situation

Garage Floors for Less, a franchisee network with 15 locations across Canada, specializing in Garage Transformation projects, wanted a consistent flow of leads across locations.

Task

We were required to stabilize lead volume, optimize cost per lead (CPL) and maintain brand engagement, ensuring franchisees are supported with consistent lead flow.

Action

Restructured the campaigns. Built localized landing pages. Launched geo-targeted Search and Display campaigns. Rolled out awareness campaigns across FB and IG.

Result

Generated a 35% increase in qualified leads during Jan–Apr 2025 vs. Jan–Apr 2024. Lowered average CPL by 15%—improved conversion rate from 6% to 8.5%. Achieved a 50% uplift in return on ad spend (ROAS).

Grassworks Logo

Grassworks Landscaping

Business Growth for A Local Landscaper

Situation

Grassworks landscaping company was facing a challenge in positioning itself differently in a competitive environment and a price-sensitive market.

Task

We were required to reposition the brand and relaunch the website, supported by full-funnel marketing. We also drove up the lead inflow to support the planned expansion.

Action

Re-structured the website around the targeted service segments. Configured and started social media campaign to drive awareness. Re-structured the Google Ads campaigns

Result

Before the start of the new season, conversions increased by 50%, lead quality improved by 75%, and the ROAS improved fourfold between April 24 and October 24.

Busy Bees Logo

Busy Bees Locksmith

Reducing Cost Per Lead For A Locksmith

Situation

Busy Bees Locksmith was struggling with high cost-per-click (CPC) rates, a lack of effective keyword targeting, and a missing audience targeting strategy.

Task

Our task was to optimize Google Ads account by implementing strategies to target less competitive long-tail keywords, improve ad rank, reduce the use of broad match keywords, declutter the account, and introduce audience targeting.

Action

Implemented low-competition long-tail keywords to cut CPC and boost quality score; streamlined campaigns and audiences; Launched geo-targeted Performance Max to drive more qualified locksmith leads.

Result

The optimization efforts resulted in a 35% growth in conversions. The average CPC decreased by 53%, reducing the cost of each click and making the advertising budget more efficient.

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