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- Try Our Search Engine Marketing Services With The Free Audit Of Your Google Ads Account.
- Our Team Has Consulted More Than 1200 Businesses for Paid Search Management (Pay-Per-Click) Services.
- Our PPC Marketing Plans Are Designed For Small Businesses and Start-Ups.
- Retain Us Only If We Perform. We Don’t Bind You In Any Contract And We Don’t Force You For A Minimum Spend.
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Why Work With Us
PPC Marketing | SEM Advertising | Google Adwords
Our Marketing Approach And Managed Campaigns.
Planning and Approach
Account Structure Check
Ad Quality Check
Assets and Keywords
Keywords Match Type
Google Analytics Set-up
Campaign Structure Creation
Ad Group Strategy
Asset Library Creation
Keyword Planning and Adjustment
Bid Planning and Adjustment
Budget Planning and Adjustment
Experiements and Testing
Ad Strength Management
Keyword Quality Control
Adding Negatives and Exclusions
Monthly Account Review
Achieved 500% ROAS for a Migraine Glass Manufacturer.
Avulux, a leading manufacturer of migraine glasses, approached our agency seeking assistance with their Google Ads account. The account lacked a proper structure, negative keywords were missing, and they were experiencing a significant number of wasteful clicks. Additionally, their impression share was dropping, indicating a need for immediate action.
Our task was to revamp Avulux’s Google Ads account, optimizing it to target their relevant audience and increase conversions while reducing wasteful spending. The goal was to improve the account’s overall performance and maximize the return on advertising spend (ROAS).
To address the issues at hand, we undertook the following actions:
Account Structure: We restructured the account, creating specific ad groups based on relevant themes and products. This allowed for better organization and targeted campaign optimization.
Negative Keywords: We identified and implemented a comprehensive list of negative keywords to prevent ads from showing up in irrelevant searches. This helped eliminate wasteful clicks and improved the overall quality of traffic.
Keyword Optimization: We conducted extensive keyword research to identify highly relevant and high-converting search terms. By adding these keywords to the campaigns, we ensured that Avulux’s ads appeared in front of the right audience at the right time.
Asset Enhancement: We worked closely with Avulux to improve their ad assets, including headlines, descriptions, and images. By creating compelling and informative ad copy, we increased the likelihood of attracting clicks and driving conversions.
Audience Targeting: We implemented advanced audience targeting techniques like remarketing and similar audiences. This allowed us to reach users who had previously shown interest in Avulux’s products or exhibited similar online behavior, maximizing the chances of conversion.
Policy Compliance: We thoroughly reviewed the account for any policy violations and rectified them promptly. This ensured that Avulux’s ads adhered to Google’s guidelines and minimized any disruptions in the campaign performance.
Our efforts yielded impressive results for Avulux:
Conversion Value: The conversion value doubled, indicating a significant increase in the number of qualified leads and sales generated through Google Ads.
Cost per Conversion: The cost per conversion was reduced by 60%, therefore optimizing the ad spend and making each conversion more cost-effective.
Return on Advertising Spend (ROAS): The ROAS improved from 200% to 500%, meaning that for every dollar invested in advertising, Avulux generated five dollars in revenue.
These exceptional results demonstrate the positive impact of our strategic actions and optimizations on Avulux’s Google Ads account. By implementing a well-structured account, adding relevant keywords, enhancing ad assets, targeting specific audiences, and ensuring policy compliance, we successfully improved Avulux’s online advertising performance, driving substantial growth and profitability.
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Have A Look At The Frequently Asked Questions
Setting up a Google Ads account usually takes around 2-3 days after signing up. You’ll need to provide some basic information, such as your business details, billing information, and campaign preferences.
The time it takes to see results in Google Ads can vary based on several factors, including your industry, competition, and campaign optimization. Generally, you may start seeing some initial data and performance indicators within a few days or weeks. However, it often takes a few months of continuous optimization to achieve significant results.
The budget required for Google Ads depends on your specific advertising goals, competition, and target audience. Google Ads operates on a pay-per-click (PPC) model, where you’re charged when someone clicks on your ads. You have control over your budget and can set a daily or monthly spending limit based on your affordability and objectives. The general rule of thumb is to understand the conversion rate in your industry and multiply the Avg CPC with number of clicks required for the desired conversions.
Google Ads allows you to create multiple campaigns within a single account. In our pricing model, we do not limit the number of campaigns. We charge a flat monthly retainer and create as many campaigns required for the account to deliver great results.
With Google Ads, you can target specific locations by using location targeting settings. You can choose to target countries, regions, cities, or even radius targeting around a particular location. This allows you to tailor your ads to reach your desired audience in specific geographic areas.
We use various mechanisms to get good click quality. To start with, we add negative keywords for the search queries we do not want to be seen on. We add placement exclusions for the channels and apps where we think would be wasting our budget.
We add location exclusions and we also use external apps like PPC shield to block fraudulent clicks.
Yes. We have recently discovered a few scripts that can be added to the Google Ads accounts to find out the placement of Performance Max campaigns on the Google platforms. We can also observe the performance of each asset groups and optimize our assets accordingly.
Yes, Google Ads provides an extensive network of websites, known as the Google Display Network, where you can display your ads. This network includes millions of websites, mobile apps, and video content, allowing you to reach a broader audience beyond Google search results. You can target specific websites, topics, interests, or demographics within the Google Display Network.